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Klosters - your competitive intelligence partner
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Klosters Trading Corporation, in business since 1987, is a provider of competitive intelligence in the toy, video game, consumer electronics and craft space. For information on its owner, Lutz Muller, please tab forward to the "Bio" Section.

 

Klosters' clients fall into two groups - one is large financial institutions who use Klosters as a resource for intelligence data on which to base investment strategies or recommendations; the other are manufacturers who look to Klosters to provide objective and accurate assessments on their competitors and themselves. Sometimes the latter also use Klosters' services to correct any shortcomings in operations so uncovered in this assessment.
 Klosters relies on four different sources for information:
* Retailer panels of ten doors each on the toy and video game   space in Vermont and NH. These retailers comment on movement of products and performance from the side of vendors and also allow access to store managers and shop floor personnel. In addition, merchandising metrics on toy space overall and on endcap allocations are recorded in three of  them - Wal-Mart,Target and ToysRUs.
* Access to toy, craft and video game buyers at the headquarters of large retailers both in the United States and Europe
* A wide circle of acquaintances amongst executives at toy and craft manufacturers as well as video game hardware and software providers.
* A considerable number of tangential providers of market intelligence - executive recruiters, ad agencies, PR agencies, componentry suppliers in China, Japan, Europe etc.