Lutz is a Swiss who came to the U.S. the long way around - from Switzerland to Thailand, then the UK and Belgium, then Australia and Brazil. His background can be summarized by three concepts - CEO, packaged consumer goods, turn-arounds.
Lutz is multi-lingual - he speaks fluently English, German, French and Thai. He was educated on three continents including North America at Harvard.
His skills include overseas sourcing, supply chain management, guerilla marketing and "big box" selling in addition to the normal skills one would expect from a senior manager of medium-sized manufacturing units.
He has his own monthly columns in the Toy News Magazine, Europe's most widely read toy industry publication, and in the Toy Directory, the toy and video game publication with the widest circulation in the United States. He also appears regularly on Canadian TV - the Business News Network - where he is interviewed for his views on toys and video games.