Welcome!

Klosters - your competitive intelligence partner
Who we are     Media Articles     Bio Lutz Muller     Breaking News     Toy Space     Video Game Space     Services and Payment     Governance     Contact      

The listing below represents either articles written by me and published by the magazines mentioned or articles written by others but quoting me in their analyses. -

 

 

To read the articles, click one of the links below, then click on "open" and wait a little.

 

http://www.toydirectory.com/monthly/article.asp?id=4236 - Toy Directory 07/01/2010 - High-Tech Trio Rescues Video Game Publishers; OnLive, Apple and One-Pass Weaken Alliances and Console Sales

 

http://viewer.zmags.com/publication/5ea599ed#/5ea599ed/16 - Toy Book 06/28/2010 - Licensing in toys – a major force

 

http://www.latimes.com/business/la-fi-ct-toystory-20100617,0,2854793.story  - Los Angeles Times 06/17/2010 - Pixar, with 'Toy Story 3,' shows increasing reliance on sequels

 

http://articles.chicagotribune.com/2010-06-15/business/sc-biz-0616-christmas-20100615_1_toy-industry-consultant-holiday-toy-toy-merchants - Chicago Tribune 06/16/2010 - Toys R Us launches Christmas Savers Club ....in June

 

http://www.toydirectory.com/monthly/article.asp?id=4205 - Toy Directory 06/10/2010 -  Craft Retailers Get Unexpected Reprieve; Wal-Mart Cuts Give Competitors Leverage in Fabrics

 

http://www.mcvuk.com/news/38865/Wal-Mart-planning-pre-owned-invasion - MCV UK 06/07/2010 - Wal-Mart planning pre-owned invasion

 

http://www.mcvuk.com/news/38863/The-contrasting-strategies-of-GAME-and-GameStop - MCV UK 05/6/2010 - The contrasting strategies of GAME and GameStop

 

http://www.toydirectory.com/monthly/article.asp?id=4146 - Toy Directory 5/4/2010 - Barbie and Disney Princesses Await Court’s Bratz Decision; Mattel’s Dolls Stay on Top in Volatile Market

 

http://viewer.zmags.com/publication/9555e4aa#/9555e4aa/30 - Toy Book 4/14/2010 - Spotlight on: The Construction Toy Aisle

 

http://toybook.com/video-lutz-muller-talk-toys-and-movies-with-bnn - Toy Book 4/13/2010 - Lutz Muller talks movies and toys with BNN

 

http://www.mcvuk.com/news/38324/No-3D-or-motion-could-hurt-OnLive - MCV UK 4/4/2010 - No 3D or motion could hurt OnLive

 

 http://www.toydirectory.com/monthly/article.asp?id=4103 - Toy Directory 4/1/2010 - Why Toy Sales Will Strengthen But Won’t Beat ‘03; Movies and Lower Prices Signal Hope for U.S. Toy Market in 2011

 

 

http://www.fastcompany.com/magazine/144/watch-your-back-barbie.html - Fast Company 04/01/2010 - How Spin Master Mixes Tech and Toys—And Keeps Mattel Looking Over Its Shoulder

 

http://www.montrealgazette.com/business/Mega+Brands+recapitalization+plan/2688614/story.html - Montreal Gazette 03/16/2010 - Mega Brands recapitalizes and continues to compete

 

http://www.toydirectory.com/monthly/article.asp?id=4067 - Toy Directory 3/1/2010 - Video Game Sales Will Stagnate Before Surging. OnLive and Next-Gen Hardware Put Gamers in Waiting

 

http://viewer.zmags.com/publication/fd638cef#/fd638cef/32 - 2/17/2010  -Toy Book Toy Fair Edition - How the Toy Space Changed in 2009

 

http://www.toydirectory.com/monthly/article.asp?id=4046 2/1/2010 - Toy Directory - How “Transformers” Resonates in Movies and Toys; License Lines Up to Other Action Figures in 2010-2011

 

http://www.metronews.ca/edmonton/business/article/339502--mega-brands-seeks-new-lease-on-life-with-recapitalization-that-reduces-debt?pageno=all - 1/14/2010 -  Metronews Edmonton - Mega Brands seeks new lease on life with recapitalization that reduces debt

 

http://www.toydirectory.com/monthly/article.asp?id=3987 - Toy Directory 12/15/2009 - Hasbro Faces Big Threats on the

Gaming Field, Mayfair, Lego and Mattel Plague Opponent’s Sales and Shelf Space

 

http://www.latimes.com/business/la-fi-ct-disney14-2009dec14,0,6966310.story?page=2 - 12/14/2009 - Los Angeles Times - Disney toys

get Pixar animation guru's touch

 

http://www.toydirectory.com/monthly/article.asp?id=3956 - Toy Directory 11/25/2009 - Hello, Zhu Zhu Pets, Goodbye

Webkinz; Cepia’s Hamsters Boogie Past Ganz’s Virtual Pets

 

http://www.toydirectory.com/monthly/article.asp?id=3951 -- Toy Directory 11/12/2009 - Wal-Mart Enters Holidays With

Three-Tiered Toy Strategy; Market Leader Tackles Competition With Top Vendors and Affordable Private Labels

http://www.globalnational.com/sitemap/Mega+Brands+legal+battle+ends+fight+survival+continues/2201764/story.html - Global News 11/9/2009 - Mega Brands' legal battle ends, but fight for survival continues

 http://www.nytimes.com/2009/11/08/fashion/08dolls.html - New York Times 11/6/2009 - Losing the Limo: New Fashion Dolls 

 

http://www.toydirectory.com/monthly/article.asp?id=3929 - Toy Directory 10/30/2009 - Video Games: Year-End Projections, Title Delays and Weak Sales Rebut Anticipated Growth

 

http://www.chicagotribune.com/business/chi-tc-biz-toys-r-us-1026-1027oct27,0,3604515.story - Chicago Tribune 10/27/2009 - Toys R Us adding FAO Schwarz boutiques to its stores. Giant toy retailer to fight low-price rivals by offering upscale option

 

http://www.toydirectory.com/monthly/article.asp?id=3917 - Toy Directory 10/07/2009 - Private Labels Are Coming to Toy Land. The Big Four Go After Better Value Under In-House Direction

 

http://www.winnipegfreepress.com/business/breakingnews/Spin-Master-has-golden-touch-for-developing-must-have-toys-despite-recession.html?viewAllComments=y - Winnipeg Free Press 10/5/2009 - Spin Master has golden touch for developing must-have toys despite recession

 

http://www.toydirectory.com/monthly/article.asp?id=3904 - Toy Directory 09/23/2009 - Disney Makes Defensive Move With Marvel Acquisition. Mickey’s Empire Beefs Up Boys’ Market, Preps for International Expansion

 

http://www.businessweek.com/magazine/content/09_39/b4148066771166.htm - Business Week 09/15/2009 - Spin Master Goes Up Against Barbie

 

http://online.wsj.com/article/SB125297780307210651.html - Wall Street Journal 09/15/2009 - For Toys 'R' Us, Holidays Are Open and Shut

 

http://www.nytimes.com/2009/09/06/business/global/06lego.html?_r=1 - New York Times 09/05/2009 - a truly remarkable article on Lego

 

http://www.mcvuk.com/features/535/Good-times-are-ahead - MCV 08/27/2009 - The outlook for video games second half 2009

 

http://www.toydirectory.com/monthly/article.asp?id=3869 - Toy Directory 08/18/2009  -  Liv and Moxie Girlz Gang Up on Barbie. Competition in the Doll Space Didn’t Stop With Bratz

 

http://nbbusinessjournal.canadaeast.com/front/article/759416 - New Brunswick Business Journal 08/13/2009 - Mega made a major mistake

 

http://www.businessweek.com/managing/management_innovation/blog/archives/2009/08/barbies_got_new.html - Business Week 08/03/2009 - Barbie's Got New Competition

 

http://www.toydirectory.com/monthly/article.asp?id=3845 - Toy Directory 08/01/2009 - Mattel launches TRIO into the construction toy field competing with Lego and Mega

 

http://online.wsj.com/article/SB124808548112764849.html - Wall Street Journal 07/21/2009 - Hasbro's Earnings Get a Boost From Hollywood Tie-Ins

 

http://www.businessweek.com/managing/management_innovation/blog/archives/2009/07/hasbros_gi_joe.html - Business Week 07/20/2009 - Hasbro's G.I. Joe Is On A Risky Mission, While Mattel's Barbie Conserves Her Cash

 

http://www.latimes.com/business/la-fi-ct-toys13-2009jul13,0,1956799.story - Los Angeles Times 07/13/21009 -  Hits at the box office are creating retail blockbusters

 

http://online.wsj.com/article/BT-CO-20090708-711630.html - Wall Street Journal 07/09,2009 - Hasbro Ready To Cash In On Toys Tied To Transformers Movie

 

http://www.toydirectory.com/monthly/article.asp?id=3825 - Toy Directory 07/08/2009 - The House That JAKKS Built: Master Toy Acquisitor Maintains Strong Distribution With Big Retailers

 

http://www.toydirectory.com/monthly/article.asp?id=3808 - Toy Directory 07/01/2009 - Virtual Playgrounds See Gradual Decline; Despite Loss, Webkinz Maintains Lead; Club Penguin Holds Steady

 

http://www.toydirectory.com/monthly/article.asp?id=3788 - Toy Directory 06/20/2009 - LeapFrog Stumbles and V.Smile Frowns; Electronic Learning Products Hit a Downward Slope

http://www.canadianbusiness.com/markets/headline_news/article.jsp?content=b191506218 - Canadian Business 06/19/2009 - Mega Brands looks to spin a corporate recovery with launch of Battle Strikers. Muller says "not necessarily".

 http://www.theglobeandmail.com/globe-investor/mega-brands-hitches-fortunes-to-thomas/article1168118/ - Globe and Mail 06/04/2009 - Mega Brands hitches fortunes to Thomas

 

http://www.forbes.com/feeds/afx/2009/06/03/afx6500548.html - Forbes Magazine 06/03/2009 - Mega Brands stock soars on Thomas Tank Engine deal

 

MCV Used Games 05292009.jpg - MCV E3 edition 06/01/2009 - Used games in the United States and the UK

[please note that MCV will distribute this issue, including my article above, at E3]. Click on the article to enlarge it.

 

http://www.toydirectory.com/monthly/article.asp?id=3769 - Toy Directory 05/29/2009 - WalMart denial and Lutz Muller's rebuttal

 

http://online.wsj.com/article/SB124354932558564217.html - Wall Street Journal 05/29/2009 - ToysRUs acquisition of FAO Schwarz

 

http://www.theglobeandmail.com/report-on-business/rob-magazine/the-empire-strikes-back/article1149686/ - Globe and Mail 05/27/2009 - The Empire Strikes Back; the battle between Lego and Mega Brands.

 

http://www.canadianbusiness.com/markets/headline_news/article.jsp?content=b263465125 - Canadian Business 05/26/2009 - Mega Brands faces new challenge as Wal-Mart cuts toy shelf space in the U.S.

http://www.toydirectory.com/monthly/article.asp?id=3745 - Toy Directory 05/22/2009 - Wal-Mart Cuts Toys and Crafts in Clean-Up Campaign. Inventory Rollbacks Stand to Benefit Other Mass Chains, Harm Toymakers

 

http://www.toydirectory.com/monthly/article.asp?id=3712 - Toy Directory 05/15/2009 - Is Another Toy Retailer biting the dust? Falling Sales and Dirty Stores Forecast Kmart's Demise.

 

 http://www.toydirectory.com/monthly/article.asp?id=3696 - Toy Directory 05/01/2009 - Old Games See New Competition; Used Video Game Market Doesn’t Stop at GameStop

http://www.theglobeandmail.com/servlet/story/LAC.20090416.RMEGA16ART1912/TPStory/Business - Globe and Mail 04/16/2009 - Mega Brands concerns mount

http://www.toydirectory.com/monthly/article.asp?id=3680 - Toy Directory 04/15/2009 - Is Hasbro's Cash Cow Being Led to Slaughter? Mattel's Acquisitions and Lego's Entry Threaten Hasbro's Game Biz

 

http://www.toydirectory.com/monthly/article.asp?id=3656 - Toy Directory 04/01/2009 - OnLive Threatens Video Gaming As We Know It; New and Used Video Game Markets Undergo Change in ‘09

 

http://www.toydirectory.com/monthly/article.asp?id=3644 - Toy Directory 03/19/2009 - The Toy Market Stages a Turnaround; Heightened Sales and Steady Toy Space Bode Well for Remaining Quarters 

 

http://www.toynewsmag.com/news/30976/REPORT-Notes-from-New-York - - Toy News Magazine 03/11/209 - Buyers' notes on various exhibits at Toy Fair - Mattel, Hasbro etc

 

http://www.toydirectory.com/monthly/article.asp?id=3619 - Toy Directory 02/27/2009 - Hasbro Bares Its Teeth; Will Mattel Bite Back?

  

Toy News Magazine 02132009 - 2009 video game ranking.pdf - National and international buyers rank video games coming down the pike

 

http://www.toydirectory.com/monthly/article.asp?id=3585 -Toy Directory 02/06/2009 - Economy Puts Toy Sales on Clearance; January Numbers Forecast Difficult Times

 

US Craft Market 02012009.pdf - Toy News Magazine 02/01/2009 - The US craft market - where it is and where it is going

 

http://www.toydirectory.com/monthly/article.asp?id=3565 - Toy Directory 01/29/2009 -  Predictions for ’09: The Big Get Bigger and the Small Go Away

 

http://online.wsj.com/article/BT-CO-20090115-715474.html?mod=wsjcrmain - Wall Street Journal 01/16/2009 - Not recession-proof; toys take a hit in 2008

 

http://www.toydirectory.com/monthly/article.asp?id=3561 - Toy Directory 01/14/2009 - Movies and toys in 2009 - but see below:

 

Note: My friends at NECA sent me the following note: "Your Harry Potter info is incomplete. Corgi has Europe, NECA in the rest of the world"

 

http://www.toynewsmag.com/spotlight/107/Champion-Giochi - Toy News Magazine 01/05/2009 - Giochi Preziosi and Playmates get ready to challenge Hasbro

 

http://www.toydirectory.com/monthly/article.asp?id=3510 - Toy Directory 12/10/2008 - Have Music Video Games Strummed Their Final Chord?

 

Toy News Magazine 11252008 - The Home Stretch.pdf - 11/25/2008 - November and December in US toy land

 

http://www.toydirectory.com/monthly/article.asp?id=3495 - 11/20/2008 TDmonthly(TM) Magazine: 2008 Predictions revisited and outlook for the next two months 

 

http://www.toydirectory.com/monthly/article.asp?id=3477 - 11/08/2008 TDmonthly (TM) Magazine: LeapFrog Gains Leaps and Bounds With Turnaround

 

Toy News Mag Nov 08 American Beauties.pdfj - 11/05/2008: Barbie is holding its own

 

TDmonthly(TM) Magazine 11032008 Even Video Games can't Win Against Crushed Economy.mht

 

Toy News Magazine 10212008 - Movies and Toys.pdf

 

Toy News Magazine 10122008 Are Virtual Playgrounds Sinking.pdf

 

MCV article 10012008 GameStop and Game Group.doc - European video game market and the top retailers in it

 

TD Monthly October 2008 Retailers pick top toys for Holidays.doc - Toy Directory 10012008 - Toy Retailers pick the top toys for the 2008 Holidays

 

MCV Consoles and their demographics 09192008.pdf - MCV 09192008 - How the demographics for the WII differ from the other consoles

 

http://www.toydirectory.com/monthly/article.asp?id=3392-  Toy Directory 09052008: What GameStop says about Rock Band 2 and Guitar Hero IV 

 

 Game Of Two Halves - Toy News Mag 08252008.doc - State of the US toy industry going towards the fourth quarter 2008

 

TDmonthly - Have Virtual Playgrounds Played Out.mht August 20, 2008 - Virtual Playgrounds are slowing down

 

TDmonthly - Nintendo Wii.mht - 08/01/2008 Consumer Demographics Distinguish Console from Competitors

 

/Documents/TDmonthly July 26 2008 - Video Games continue to accelerate.mht: Video Game Market Beats Economic Odds; June Sees More Than 50% Growth

 

/Documents/TDmonthly Ganz Downturn 07162008.mht - When the chickens come home to roost

 

/Documents/Toy News Magazine July 2008 Hasbro.doc - 7/11/2008 - Hasbro is reaching for the gold 

 

/Documents/TDmonthly - Video Game Market Sees a Slowdown.mht - 6/18/2008

 

/Documents/TDmonthly - Walmart beating Target.mht - 6/6/2008 - How WalMart is beating Target at Toy Placement

 

Toy News Mag  06012008 Frog March.doc - The turnaround of LeapFrog

 

/Documents/TDmonthly - Video Games are nothing to cry over.mht - 5/24/2008 - Video Game sales continue to accelerate

 

/Documents/TDmonthly - films sell toys.mht - 5/20/2008 - The progress of the 2008 blockbuster movie line-up

 

/Documents/Wall Street Journal Wal-Mart Raises Bar on Toy-Safety Standards - WSJ_com.mht,- 5/14/2008 - New Wal-Mart toy safety criteria

  

/Documents/TDmonthly - When the going gets tough, the tough get endcaps.mht - 5/8/2008 - Merchandising strategy and what it means

 

 /Documents/Toy News Mag May Deconstruct.doc - 5/2/2008 - Lego versus Mega

 

/Documents/Canada Press Mega names Bazan COO.mht  - 4/29/2008 - Mega gains and Jakks loses key executive

 

/Documents/TDmonthly - Video Games.mht - 4/27/2008 - Lurking Danger for Video Games

 

/Documents/Mattel swings to loss; Hasbro profit gains - MarketWatch Dow Jones.mht - 4/21/2008 - Cost Increases

 

/Documents/Toy News Mag April States of Decline.pdf - 4/15/2008 - States of Decline in the toy industry

 

/Documents/TDmonthly - which movies will win April 2008.mht - 4/2/2008 - Update on toy related movies for 2008

 

/Documents/Down the aisles.doc  Toy News Magazine 3/24/2008 - Something WalMart remembered and Target forgot

 

/Documents/TDmonthly - The Babes keep battling.mht - TDmonthly 3/20/2008 - Is the Hannah Montana doll faltering?

 

/Documents/TDmonthly - Where will WII be.mht - TDmonthly 3/14/2008 - Is the WII slowing down?

 

/Documents/TDmonthly - Toy Fair - Overseas price hikes signal sellouts.mht - TDmonthly 3/6/2008 The small toy manufacturers are between the devil and the deep blue sea

 

/Documents/U_S_ Senate set to debate tougher toy safety laws by MarketWatch Dow Jones.mht - Market Watch  Dow Jones  3/1/2008 - Senate proceedings re toy safety

 

/Documents/TDmonthly - RFID.mht - TDmonthly 3/1/2008 - Is it time for RFID?

  

/Documents/TDmonthly - Simba-Dickie.mht - TDmonthly 2/15/2008 - The Emergence of a German Toy Giant

 

http://www.toydirectory.com/monthly/article.asp?id=3014 -  TDmonthly 2/5/2008 - Battle of the Babes - Hannah Montana chases Barbie and Bratz  

 

http://www.toydirectory.com/monthly/article.asp?id=3001 -  TDmonthly 1/25/2008 - Gamers to Buy Software First, Consoles Second

  

/Documents/TDmonthly - Webkinz, Club Penguin.mht - TDmonthly 1/16/2008 - Top Six Virtual Playgrounds face Challenges

 

http://www.toydirectory.com/monthly/article.asp?id=2944 - TDmonthly 1/1/2008 - Predictions for 2008

 

/Documents/NY times article Webkinz.doc - New York Times 12/13/2007 - Ganz and Webkinz